Technology and interaction have always been my motive when tackling a new brief. Giving the audience the ability to have control with any product immediently emits experience. This is why I'm very fond of video games, giving the audience a personal experience as well as a story to follow.
Attending University of Southampton, Winchester School of Art, studying Graphic Arts, has strongly improved critical thinking when defining the message behind the work. Communication and Design are two of the most vital elements one must consider when experimenting with their work.